Marketing

Marketing 

Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumer and business. in fact marketing people are involved in marketing certain types of entitles and they are

Goods : physical goods are constitute the bulk of most countries production and marketing effort The US economy alone produces and markets each 80 billion eggs, 3 billion chickens

Services

As economies advance, a growing proportion of their activities are focused on their production and

services.The US economy today consist of a 70-40 services to good mix. Services include the work of airlines, hotel, car rental firm, barbers and beauticians, maintenance and repair people, dog kennel and dog therapists as well as professionals working within or for companies, such as accountants, lawyer,engineers, doctors, software programmers and management consultants Many market offering consist of a variable mix of good and services at a pure service end would be a psychiatrist listening to a patient or a quartet performing mozart at another level would be the telephone call that is supported by a huge investment in plant and equipment and at a more tangible level would be a fast food establishment where the customer consumes both a good and a service.

Experiences

By orchestrating several services and goods, one can create, stage, and a market experiences. Walt

disney worlds Magic kingdom is an experience, one of visiting a fairy kingdom, a pirate ship, or a

haunted hose. So are hard rock cafe and planet Hollywood. There is market for different experiences,

such as spending a week at a baseball camp playing with some retired baseball greats, paying to conduct the Chicago symphony orchestra for for five minutes, climbing mount Everest.

Events

Marketers promote time based events such as the Olympics, company anniversaries, major trade shows,sports events, and artistic performance. There is a whole profession of meetings planners who work out the details of an event and stage it to come off perfectly.